Selling Your Home

Jessica has the expertise and local market knowledge to sell your home quickly and for the best price.


Elevate your home selling experience with Jessica. As a seasoned professional, she specializes in preparing your home for the market. From tailored recommendations to strategic staging, trust her to showcase your property's full potential, ensuring a seamless and successful sale. Make your home stand out – contact her today!

marketing your home

What makes Jessica's marketing unique and makes your home sell!

Property Videos

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Just Listed and Just Sold Post Cards

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YouTube Advertising

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Single Property Website

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Custom Brochure

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Selling Process


When to Sell

Timing is everything when it comes to selling. Luckily, Jessica has the market insights and expertise needed to sell quickly and for the highest price. Jessica will keep you informed about the transaction process and the current state of the housing market. With her as your partner, you'll always know when it's the right time to make your move.


Preparing to Sell

Now that you've made the decision to sell your house, Jessica will help you put your best foot forward in the preparation process — from walking you through the appraisal and providing staging tips, to advising you on possible renovations or necessary repairs. With her assistance, you'll be armed with the crucial information you need to attract buyers and get the best price possible.

Attracting Buyers

I will market your home to the right buyers with my comprehensive marketing strategy, including exposure on the most popular real estate websites and hosting open houses and individual tours for qualified buyers.


Congratulations! You've received an offer on your house. But now what? Before completing your transaction, there will be a few last-minute tasks to deal with — are you prepared to tie up any loose ends? Not to worry with me on your team. I will be there to make sure you're ready for everything that comes next, including offering guidance on whether you should accept that offer or not.

what people think of jessica

"Working with Jessica was hands down the best decision we ever made. She represented us as both buyers and sellers in this difficult market and performed nothing short of a miracle. We were able to buy the home we wanted in the neighborhood we wanted and are absolutely certain it would not have been possible without her. Selling our home was a shockingly easy process with equally amazing results!
Jessica is a dedicated, smart, ethical and well-respected agent who went above and beyond to help us. We know she is busy with many other clients, but always made us feel like her top priority. More importantly, we truly feel like she was always looking out for our best interest. She is extremely knowledgeable about the local Santa Cruz housing market and is well-connected with anyone and everyone you might need during either process. We wholeheartedly recommend Jessica whether you are looking to buy or sell. She is a stellar agent and we would work with her again in a heartbeat."

L Bregman

"Thank you Jessica for your outstanding service! My husband and I were referred to Jessica Wallace in 2020 by a neighbor that used her to sell their home. We contacted Jessica about our future plans on selling our home. We stayed in contact with Jessica over the next three years while we contemplated our move. She was always available to answer our numerous questions. Her YouTube videos are loaded with valuable information about the Santa Cruz housing market and we always appreciated her knowledge of the area and her professionalism. Recently, Jessica put our townhome on the market and we were in escrow within days. Jessica is an exemplary agent and we highly recommend her! "

V. Michel

"I was evaluating three of the top 1% of agents in the US to sell my home and I'm thankful I partnered with Jessica. Her sales performance and track record are very impressive and I could immediately see how solid and driven her team was as soon as we started working together. Home and pest inspections were organized within 1 business day (even though I spent hours on the phone trying to book ones who were busy for weeks), the place was beautifully furnished, and professional photos and custom tailored videos were shot a couple days later. I realized she has a strong command on her team, giving her priority when I needed it most. We were on the MLS within 3-4 days given my short time constraints, but quality was not sacrificed in the slightest. It was incredible to see Jessica in action and what I valued the most was her ability to respond to my every question as if she did not have other listings to attend to. She's smart, results driven, fair in her perspective/responses, and very easy to talk to and work with.
I've done 6 real estate transactions to date and Jessica made this one my best experience so far. I would highly recommend her to family and friends and she has become my go to agent from here on!"

C. Couhault

"I was looking for a realtor who would take care of everything for the sale of my mom's house especially since I lived out of the area. Jessica did just that, and facilitated a sale price much higher than expected as well. Jessica was decisive about what should be done to prepare the house for sale and she managed all the work that was done. All I had to do was say "yes" and she took care of the rest. I had great confidence Jessica knew what she was doing, and the results backed that up.
After Jessica worked her magic, the house looked amazing and we barely recognized it. Within a week of listing, we had 3 offers. After counter-offering, we accepted an offer 10% over asking and closed escrow 3 weeks later without any problems! Jessica is competent, efficient, straightforward, and someone who gets results. I'm very thankful to Jessica and her team for making this large undertaking easy and successful."

E. Shu

"Jessica and her team are awesome and will get your home sold! She knew exactly what needed to be done in order to get it sold quickly, knew the price it would sell for, but didn't argue when I wanted to list higher. She just said, "the market will tell us quickly." And she was right! Once we adjusted the price to where she said it should be, it sold in less than a week. But, selling a home takes a village, and you want Jessica as your chief! Kaela Howard and Center Stage Staging were indispensable and made the house look amazing. And Jeff's pictures and videos left me saying, is that really my house?
There's a lot of competition in the Santa Cruz area, but if you want results, you should work with Jessica!"

J. Weinberg

"Jessica was the agent for the sale of my Mothers home in Santa Cruz. She and her team did an outstanding job of representing her. Jessica took care of all of the prep work necessary to get the house ready for sale. As the house had been owned by my Mother for 40 years, there was considerable deferred maintenance. Jessica guided us through the process of receiving multiple offers and various inspections to determine the true value of the property. She was great, we highly recommend her."

L. Hughes 

Exclusive Look

This exclusive network marketing platform allows Jessica to share listings within the Coldwell Banker® network in three ways: Brokerage Exclusives, Sneak Peeks and Wants & Needs.

Brokerage Exclusives

Enables me to exclusively share listings within my brokerage for a specific period of time with your consent. With Brokerage Exclusives you can receive pre-market exposure for your listing with an extended network of in-house Coldwell Banker agents prior to the MLS or public marketing.

Sneak Peeks

Allows me to share Sneak Peek listings with participating Coldwell Banker agents across the country for one business day before the listing is submitted to the MLS and publicly marketed, allowing advanced marketing to a powerful network of agents that are actively waiting for new listings.


Wants & Needs

Allows me to promote buyers’ wants and needs within our national network to participating agents across the country, bringing more potential buyers to your home.

Home Interior

RealVitalize® Program

When you list your home with me, I can help you make the needed improvements and repairs to prep your home for sale at no cost to you until closing, using the RealVitalize program. There are no hidden fees, interest charges or markups. Most homes using the program sell at or above list price*.

Services Available:

  • Staging
  • Appliance Purchasing & Installation
  • Cleaning
  • Kitchen & Bathroom Upgrades
  • Handyman Services
  • Curb Appeal Enhancements
  • Electrical Upgrades
  • Carpentry
  • Drywall & Insulation
  • Landscaping
  • Painting
  • Plumbing
  • Moving & Storage
  • Junk Hauling
  • Much more

*Based on Coldwell Banker property spotlight marketing plan usage data reported through May 31, 2020: On average, sellers whose agents use the plan benefit with a 1% higher sales price.


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